Skip to main content
2023 CSE Annual Meeting Main banner
Icon Legend
This session is not in your schedule.
This session is in your schedule. Click again to remove it.
Back

Author Experience (AX): Building a framework for successful author engagement

4.2 - Author Experience (AX): Building a Framework for Successful Author Engagement

Monday, May 1, 2023
4:00 PM – 5:00 PM EDT
Location: Sheraton Hall ABC
While authors have always been super important, the rise of the Open Access has put the author at the forefront of organizational agendas. In this session, we introduce the concept of AX (author experience) – what it is, why it matters, and what it means for Publishers.
Panelists will highlight strategies tested and challenges faced in the quest to improve author experience. The session will emphasize marketing as it is the function that requires the most transformation. For marketing, AX is not simply a shift in messaging. Communicating and engaging with authors requires new tools, techniques, and expertise.