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5.3 - Maintaining Relevance: Strategies to Drive User Engagement with Journal Articles

Tuesday, May 2, 2023
9:45 AM – 10:45 AM EDT
Location: Grand West
Promoting engagement with journal content is essential to maintaining relevance in today’s competitive STEM environment. How to engage younger generations of researchers is challenging the status quo. Article discovery by researchers has changed and grown, as have user expectations. Publishers are rising to meet the demands of this new ecosystem. “Enhanced publication content” includes content that can be reused in social media outlets, as well as to attract readers at the peripheries of scientific disciplines, and beyond—whether experts in related fields or nonscientists seeking specific information. Such content—including visual abstracts and infographics, video, podcasts, and plain language summaries—can be created at the journal level or the organizational level. This session will focus on how journals, societies, and publishers handle this material to promote engagement with researchers and audiences far beyond the original article’s readership.